Meet the team

Barrett Coke is the founder and CEO of BIRDS, an AI-powered private jet marketplace created to bring unmatched speed, transparency, and global access to private aviation. With deep experience in Part-135 operations and charter sales, Barrett blends industry expertise with a product-driven vision to modernize the way aircraft are sourced and booked worldwide.

 

Barrett began his aviation career at a Dallas Love Field–based charter operator, where he supported both operations and sales across a fleet of more than 25 aircraft. During this time, he saw firsthand how fragmented and slow the booking process could be. Quotes took too long. Information wasn’t transparent. Travelers and brokers had limited access to available aircraft, especially internationally. The technology simply wasn’t keeping up with the expectations of modern travelers.

 

Recognizing the gap, Barrett set out to build a platform that would not only enable instant booking but also provide seamless access to aircraft across the globe—from major business hubs to more remote destinations. BIRDS gives users visibility into a broad network of vetted, top-rated operators, making it easier than ever to source and secure aircraft worldwide with confidence.

Under Barrett’s leadership, BIRDS was designed intentionally for both passengers and travel agents. Passengers benefit from a clean, intuitive interface, real-time fixed pricing, and full transparency in aircraft selection. Travel agents gain a powerful commissionable system where they can manage clients, earn commissions on every flight, and book aircraft anywhere in the world using the same fast, reliable tools—without hidden fees or confusing markups.

 

Barrett also prioritized transparency at every layer of the platform. Through features such as clear pricing, verified operator details, interior photos, and a marketplace built around trust, BIRDS eliminates guesswork and brings clarity to a traditionally opaque industry. Additional innovations like AI-driven aircraft matching and live empty legs displayed on an interactive 3D globe further enhance the user experience.

Today, Barrett continues to guide BIRDS with a focus on innovation, global reach, and customer trust. His mission is straightforward: deliver the most transparent, efficient, and globally accessible way to book a private jet—whether you’re a frequent traveler, a broker, or a travel agent serving clients around the world.